Attention Economy

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Photo source: http://flickr.com/photos/laszlo-photo/391656842/

Every leader is interested in action. Examples of action in open, distributed, social networking environment are writing a Wikipedia entry, providing a bug fix in an open source software project, donating money, sharing an idea, or changing a thought pattern. But before you call for action, you first need to grab the attention of an individual.

Attention is prerequisite of action, and winning attention is a key leadership skill, especially in the crowded Internet space. In the coming posts, I’ll try to provide more insights into the following two questions:

  • How do I get attention from people who are likely to contribute to my project?
  • How do I retain attention from those people?

Here you can read more about attention economy:

Thomas H. Davenport and John C. Beck: The Attention Economy: Understanding the New Currency of Business

Josef Falkinger: Attention Economies

Fang Wu and Bernardo A. Huberman: Popularity, novelty and attention

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