Posts Tagged 'community'

Leading in the Online Chaord

The concept of chaordic leadership goes back to Dee Hock, the founder of Visa International and a leading management thinker. In The Art of Chaordic Leadership he defines chaord as “any self-organizing, self governing, adaptive, nonlinear, complex organism, organization, community or system, whether physical, biological or social, the behavior of which harmoniously blends characteristics of both chaos and order”. Continue reading ‘Leading in the Online Chaord’


Seth Godin’s Approach to Leadership

I have recently read and reviewed Seth Godin’s Tribes, and I thought it would be worth sharing some of his insights on leadership.

  • Tribes. According to Seth, tribes are groups of people that share a common interest and have a way to communicate. While most of the leaders leverage the tribe so that it can grow and gain new members, effective leaders transform the shared interest into a passionate goal and desire for change, and provide tools to improve the communication between tribe members and the leader.
  • Movements. Seth quotes Bill Bradley’s definition of a movement that contains three elements: a narrative that tells a story about the group and the future it’s trying to build; a connection between and among the leader and the tribe; and something to do. Only focusing on something to do is not enough.
  • Tightness. A leader can improve her tribe on two dimensions – its size and its tightness. While most leaders focus on size, sometimes a smaller but tighter tribe works better. There can be many strategies for tightening a tribe, like creating rituals, introducing people to one another, and providing a communications platform for tribe members.
  • Motivation. You can’t become an effective leader when you focus on your benefits. Great leaders focus on the followers and get their compensation from watching the tribe thrive.
  • Creating a Micromovement. Seth shares a step-by-step approach of creating an online micromovement:
  1. Publish a manifesto
  2. Allow followers to contact you
  3. Allow followers to contact one another
  4. Realize that money is not the point of a movement
  5. Track progress
  • Elements of Leadership. Challenge the status quo. Create a culture around your goal and involve others in that culture. Be curious. Use charisma. Communicate your vision of the future. Commit to a vision and make decision based on that commitment. Connect your followers to one another.
  • Positive Deviants. This is the best story I found in this book. Jerry Sternin decided to help starving Vietnamese children. He didn’t send any food to Vietnam though, he didn’t educate the local people either. Instead, he looked for families that were not starving, who learned to thrive in that environment. He told them how special they were, and asked to share their insights and methods with the wider community. These families were positive deviants. Such people are the key to success of any tribe or organization, as they bring a change for better, they challenge and improve the status quo.

If you follow this blog and are interested in the topic, I really recommend you read Tribes, or listen to the free (thanks Seth!) audio version.

10 Social Psychology Tips for Managing Online Communities

Let’s take a scientific approach to managing online communities. The following tips are based on the science that describes the nature of human interactions – social psychology.

1. Beware the Fundamental Attribution Error

Don’t take for granted that a community would understand the motivation of your actions, especially if they don’t like them. The fundamental attribution error describes the fact that most people will assign you bad will and turn away from you, rather than look for external conditions that shaped your decisions. In order to minimize the effect of this error, you need to put a lot of effort into explaining the situation and your motivation. Continue reading ’10 Social Psychology Tips for Managing Online Communities’

Ubuntu Success Story Proves Value of Community Driven Projects

A report from LinuxWorld provides evidence of the growing value we already get from community driven projects:

At the LinuxWorld expo in San Francisco, analyst Jay Lyman of the 451 Group spoke about the potential for enterprise adoption of Ubuntu and the impact that community-driven Linux distributions will have on the market.

Companies are increasingly choosing free community-driven Linux distributions instead of commercial offerings with conventional support options.

By the way, the term ubuntu comes from the same South African tribe headed by Chief Jongintaba, which also shaped the character of Nelson Mandela. It stands for a quality of mutual responsibility and compassion.

5 Steps to Start an Online Community

Whether you’re a leader of a non-profit, a blog writer, or a marketing or product or PR guy in any company, you can benefit from building an online community around your cause. How to do that? I have followed several posts about community management from Chris Brogan, Connie Bensen and Jeremiah Owang to come up with the following five steps. Continue reading ‘5 Steps to Start an Online Community’

Challenges for Open Business Models

Another article from The McKinsey Quarterly (see previous post) provides very useful insights on the process and challenges of open innovation. Jacques Bughin, Michael Chui, and Brad Johnson provide several examples of organizations following an approach which they call distributed cocreation, characterized by multiple parties collaborating to jointly create new products or services.
Continue reading ‘Challenges for Open Business Models’

Building a Community 1


“Community building talent is the single most precious resource in the modern world.” Peter Drucker

Leadership requires audience. In the past, leaders joined or started organizations to get things done. In the future, leaders will likely join or start online communities to gather resources necessary to bring about their visions. In this series of posts, I will try to identify best practices and rules governing the process of community building.

Rule #1: Identify a common trait for the community members. Continue reading ‘Building a Community 1’