Every online community is a group of people. What can the group theory coming from social psychology teach us about managing online communities?
Social Facilitation. This theory assumes that when we are in company of other people we tend to perform better at simpler or well learned tasks and worse when it comes to complex, difficult or new tasks, as compared to performing the same job without other people present. This tendency in behavior may be linked to an increased level of arousal, as we try harder being observed by other people. Continue reading ‘Group Theory and the Online Community’