I’d like to propose some vocabulary to talk about prominent people in the online world – the influencers, the leaders, and the managers.
Influencers – People that change mindsets of their followers. They can be bloggers reviewing the latest gadget, lifehackers proposing the new approach to time management, or connectors suggesting you link up with some of their online friends.
Leaders – Influencers that also make a call for action. Leaders aren’t satisfied when you change your opinion about a product, they want you to buy it. They’re not satisfied with your interest in the lifehack, they want you to implement it. They want you to get in touch with their other friends and start a business together. And if they are true leaders, you do what they want, as it’s the best thing for you to do.
Managers – People that organize online collaboration. They may not be as visible and popular as leaders or influencers, but without them no complex effort can be undertaken online. Some of them are famous – take for example Linus Torvalds who has designed the Linux operating system in a way that allows thousands of contributors to extend and improve it. Implicitly, he has created a management framework to organize the collaboration of software developers around his product.
Where do you fit on this taxonomy – are you an influencer, a leader, or a manager? Or maybe all of them at the same time?